Above all, the site was rather good reputation at a time or make Internet dating was still taboo, or the reputation of a site is what encourages more girls to enroll. Result, even with an imbalance Male / Female important, it could be serious face time with girls sympatic. .

Except meantime Meetic is entering the market with the ambition to become number one and especially with the means of its ambitions by putting priority on marketing. The race for the number of subscribers was launched and each site meeting had to survive more than a goal: to make a maximum volume!

We had to take market share at all costs because it is a very profitable business, provided a critical mass of profiles, so the quantity rather than quality. Each member becomes a prospect that should be able to maximize income through subscription, premium rate numbers… which does not prevent most dating sites even when adding lots of junk.

It was at this time that the meeting became a real business where before there was even the cause of some sites a sort of social purpose. In fact today the difficulty of meeting the soul mate has become a real social problem and a subject of recurring story in the media.

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