Locally, it is primarily in the cities or business associations also develop social networks for local residents. These networks aim to create (or recreate) the social bond between people sharing the same territory. .

Alongside the RATP and the mobile operator SFR, the mayor of Paris launched Tribe, in September 2006. This website offers free online calendar of neighborhood life, an advertising service, a shared space for parents and students of primary and nursery schools (since July 9), good places and offers serve the residents or a topic to launch projects around communities of interest. The site was born, first as an association, three years ago, in the district town policy Epinettes between the seventeenth and eighteenth arrondissement, with support from foundations and Veolia RATP. Launched by the district aperitifs, it is now worn by young social engineer society. The initiative has also spread in Grenoble in March 2007.

Based on these initiatives and still in a Web 2.0 community approach, the Group Post has in turn launched a classifieds site proximity in early June 2007. In line with what she had done for the free messaging services, the company is public, with very close to us, to guide citizens, associations, businesses and local communities in recovery on the Net their cultural, sports and festive.

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