This meeting, organized at the headquarters of the Embassy of
This meeting, organized at the headquarters of the Embassy of Morocco in Berlin took place in the context of a promotional campaign leading national professionals in Cologne, Munich and Nuremberg, where they presented the tourist cities of Marrakech and Agadir, which are among the most popular tourist destinations and tourism products that offer a varied and quality. .
During this meeting, which was attended by Morocco’s ambassador to Germany, Mr. Rashad Bouhlal, representatives of travel agencies in Berlin following explanations and projections on the strengths of two Moroccan cities.
The campaign has targeted Moroccan Berlin, Nuremberg, Munich and Cologne, taking into account the results of a study, whereby the German cities that have large airports are an important source market of tourists and tour operators which program the Morocco as a tourist destination.
According to Mr. Younis Jamal Kilito, director of the representation of the Moroccan National Tourist Office in D sseldorf, the organization of this tour is a success because it reflects a new style of product promotion with Moroccan tourist German professionals.
The tour, which was started last October 29 with the participation of executives and managers of hotels in Marrakech and Agadir, also allowed the presentation of the Moroccan tourist product in its entirety and wealth (Tourist resort, mountain, cultural, conferences and seminars etc.), according to a new approach which took into account the needs of the German market and its requirements.
In addition to concluding agreements or updating, this tour was also an opportunity to implement the principle of proximity of German tour operators to know Morocco and its tourism product and to renovate and update the image of this product German tour operators.
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